Essentials for penetrating the WWW FMCG Wholesale market in cities.
If we need to have an additional 600,000 cities, or even double the number of those that need products from major suppliers, we need to look at the country’s old wholesale markets. Starts in the tradition of nurturing fertile lands for many ages through a more reliable customer base that resembles traditional systems popular in cities. Wholesalers have their own customer bases in specialized markets and more often they specialize in fixed categories (food, cosmetic, cosmetics, confectionery, milk, machinery, etc.). ..). To address this, companies need to penetrate this market by providing their products, taking considerable time to activate wholesalers and customers when they come to the store to buy. To create a foundation of customer experience and trust that will allow large and small retailers to bring brand to the furniture market at negligible cost.
Many pioneering efforts of HUL or Nestle. have been made to activate these markets through well-known advertising products (the famous IDC markets of HUL or Van Markets of Nestle). But in addition to introducing consumer stimulation, the essential thing is to activate the trade. See more: What is Distribution FMCG?
So what do we need to do to enable commerce in these cities?
Market analysis and explanation
Companies have access to the latest, reliable market reports across all regions and industries. along with the proven ability to analyze data in the most serious and professional way to find the best opportunity for the products on the market are in need.
Experts have suggested that companies know how to do good business globally. We have passed the masters of negotiation in several languages, respecting different cultures and making the most of the resources of our partners in all different time zones. And because no two markets are the same, our approach to each distribution partner is different. We do not just do what we did before; We do what we know will work best.
Wherever the buyer needs the product the company will focus strongly on those points. There will be a network available, and the logistics and sales team are ready to move the buyer’s product needed.
There are no barriers to entry
With our suppliers and customers around the world, we continuously manage the cargo line between dozens of warehouses and dozens of transport partners. Introducing new products to our supply chain is simple and cost effective.
There are even companies that offer this type of supplier in place and they know exactly how to best sell new products to consumers.
The company’s central marketing team will do the branding of the seller in a new market. Working with hand-picked agencies, we evaluate the most effective way to launch and maintain a brand and bring the maximum benefit to the seller’s marketing budget.
Also through that many sellers today (due to the lack of knowledge we are sure of) misuse this channel through two extremes, above or below the attention to its underlying motivations. This results in catastrophic results. We have had this personal experience with Gums and the energy drinks market in the recent past. Simple discipline can really deliver excellent results for all stakeholders through this channel. Finally, the increasing cost of distribution over time in the market and the low penetration costs through this channel (a total of 2.5 to 3%) of this channel may miracle the resulting fragmentation. own company. Follow up NEWS FMCG from us We recall one of our advisors to conclude that WWW FMCG Wholesale is not external but rather a corporate distribution system. Each market has its own basin and rural penetration companies need to consider wholesale markets at different urban densities and populations.